Susan G. Komen Wastes Money on Consulting Firm To Assess Damage To Reputation

It's called Acute Schizophrenia Disease.

...former Democratic pollsters Mark Penn and Doug Schoen

Ah, those whores, huh?

Perhaps most interestingly, one section of the Komen survey asks participants whether they feel that the organization still owes them an apology, and then lists a series of potential apologies to test whether or not they are effective.

The options range from deeply apologetic to defensive and deflective of blame.

"We made mistakes, but political elements on the right and left have sought to use our missteps to advance their own political agenda," one potential apology reads.

PSB wraps up the survey by listing a diverse cast of politicians and celebrities and asking the reader to rate which ones would be the most credible as Komen's new spokesperson. The list includes Sheryl Crow, George H.W. Bush, Bill Clinton, Sandra Day O'Connor, Ellen Degeneres, Melissa Etheridge, Lance Armstrong, and Rudy Giuliani.

Speechless. My money goes directly to PP now. To the best of my knowledge, they don't hire PR firms.

The damage to their reputation is that they are only in it for the money and the cat is out of the bag.

There are a lot of breast cancer charities that don't pay their CEO a 6 figure salary or spend a lot of their donated money on advertising.

Cutting their funding for stem cell research has not gotten enough media attention.

They are not in it for the cure, early detection or for the prevention of breast cancer it is that simple.

IMO the SGK brand is dead. They lost the trust of the women who supported them. I believe the reason they hired that women in the first place was because the believed like her. She was not quiet about how she felt so why would they hire her? What they all failed to see was Breast Cancer is not political. Now I will never send them another dime (and yes I did support them before).

So people donated money for cancer research and they're spending it on a consulting firm for so-called "damage control"?

Wonder which one of the board members the CEO of the firm is tied to?

Having gone wrong, they cannot help but to go further wrong in an attempt to correct for going wrong. Funny how that works.

I suppose they think their problem is how to go wrong and get away with it. Their leaders are clueless about any of this, powerless over their urges and how those urges are expressed. I think this is called Karma.

I will no longer support Komen. It screwed this up really bad. And to get everyone mad at me, it should've never given money to Planned Parenthood. PP does very little in fighting breast cancer. It does not provide mammograms, treatment, etc. All it does in its "breast cancer prevention" is to have someone feel up the breasts of women and if some lump is found (which, by that time, the disease has already progressed to a serious stage), it tells the woman to go to a real doctor for further tests. That's it. And for that, PP says it needs over a half-million dollars a year to have some pseudo-medical hack feel up women's breasts. Who thought it would cost that much? And when PP, which is worth hundreds-of-billions of dollars a year (more than Komen has), it goes into a PR attack and gets all its friends and allies to join in, and Komen caves.

Nope, not another cent from me. No more of its pink ribbons, no more joining its marches. There are real anti-breast cancer charities out there that do real work to save women's lives (and some men's, too, because men can also get breast cancer and most die from it). If Komen wants to give money to PP so PP can continue to sell abortions, rather than fight breast cancer, let it.

apparently they are more worried about their image rather than women's health. They don't get my money.

Well, I can tell you that consulting firms are EXPENSIVE! But some of those questions - who would you believe and list people like celebrities, Neil Patrick Harris? Sheryl Crow? Tom Daschle?? WTF?? I think much was revealed in the manner in which the questions were phrased.

All in all it tells me that Komen is still hurting financially from the backlash and want to regain their megapinkwash status!

The only thing they can do to repair their image is to replace the people at the top and get a new board of directors. Period. And they did not have to pay a consulting fee to find that out.